Kimbridge Barn - HAS - Heard About Sam. We offer expertise in sales, marketing, and event management to deliver end to end exceptional results on a consultancy basis. Sam McGrath. Hampshire, Portsmouth.

Brief

Business Development at Kimbridge Barn, post launch and opening.

Objective

To drive the growth of Kimbridge Barn by increasing bookings for its café, wedding room, and function space through strategic business development initiatives.

Strategy and Implementation

1. Market Research and Analysis

Target Audience Identification: Identified key demographics for the café, weddings, and corporate events.
Competitor Analysis: Analysed local competitors to identify unique selling points for Kimbridge Barn.

2. Sales and Marketing Initiatives

Brand Positioning: Positioned Kimbridge Barn as a versatile venue through targeted branding efforts.
Digital Marketing: Launched a comprehensive digital marketing campaign, including social media, email marketing, and a new website.
Third Party Partnerships: Formed partnerships with local businesses and wedding planners to increase referrals and bookings.
Team Training & Mentoring : Working with the new established team to ensure they had all the up-to-date training and tools to build on their new business development strategy and successfully deliver on their new sales targets.

3. Client Engagement and Retention

Event Packages & New Menus: Created attractive packages for weddings and corporate events, catering to various client needs and budgets.
Customer Service: Ensured exceptional customer service to enhance client satisfaction and encourage repeat business.
Feedback Loop: Established a system for gathering client feedback to continuously improve services.

Results

Increased Bookings: Achieved a significant rise in bookings for the café, wedding room, and function space.
Brand Recognition: Successfully positioned Kimbridge Barn as a premier venue in the area.
Client Satisfaction: High levels of client satisfaction, leading to repeat bookings and positive word-of-mouth.

Timescale

10 month project from July 2019 to March 2020.

Testimonials

“Sam’s knowledge enabled us to create a framework for Sales generation, setting targets and reporting. The team found her input enormously helpful and with her friendly and helpful nature she was able to build positive relationships both internally and externally. We would definitely collaborate with Sam again.”

— Oliver Weeks, Managing Director | Kimbridge Barn

Kimbridge Barn