HAS SALES & MARKETING

Business Development Consultancy for Venues & Organisations

At HAS Sales & Marketing, we specialise in business development for venues and organisations looking for sustainable growth.

We consult with the ‘HAS Method’, to map out the best customer experience whilst building revenue.

Planning | Product | People | Performance

HAS - Heard About Sam. We offer expertise in sales, marketing, and event management to deliver end to end exceptional results on a consultancy basis. Sam McGrath. Hampshire, Portsmouth.

Our services include initiatives such as

  • Planning: Based on a review, define & build a new business development strategy with proposed annual revenue targets.

  • Product: Identify your offering and enter into existing & new market opportunities to enhance your presence & incoming leads.

  • People: Streamline processes and roles to improve efficiency and effectiveness in achieving your business goals.

  • Performance: Implement strategies with reporting functions which drive revenue and customer engagement on a long term basis.

We partner with you to understand your unique challenges and build solutions that align with your vision for growth.

Case studies

  • "Today, I had a fantastic meeting with Business Development Consultant Samantha McGrath from Heard About Sam. We have known each other for a few years, and I always get fired up after our sessions together. Sam's expertise in hospitality, events, venues, stadiums, and marketing is invaluable. She also has a knack for leaving you feeling inspired after every conversation. During our meeting, we strategised and set targets for Southsea Spirit's next quarter. With Sam's support, I am confident I will smash these goals. If you're searching for someone to help grow your business, look no further - Sam is your go-to person. Her expertise and passion for her work shines through in every interaction. I urge you to #JoinTheHeard and benefit from her experience."

    - Harriet Scutt - Director at Southsea Spirit Neighbourhood Bar and Tropical Gin | Creative Freelancer

  • “Sam is a great business minded woman who gives her best in all that she does. Sam is very motivating and looks at your business to help it thrive. Sam helped my business and gave advice into strategy as well as ideas for social. Sam is a highly intelligent, approachable and understanding business developer. Her knowledge and connections are vast, and this is very valuable as a business to grow. I love working with Sam. Highly recommend.”

    - Nadia Arab - Founder of The Road From Karachi

    Finalist for Women in IT Awards 2018. Editorial Award. Nominated out of 700 women in the UK for Women in digital

  • ‘‘Sam is so passionate and knowledgeable she is a pleasure to work with. She knows her industry very very well and delivers solid solutions that get the desired results. She is attentive to the needs of her clients and really takes the time to get to the heart of what they need. In the time I’ve worked with her she has never missed the mark. Her instincts are second to none and her real desire to get the best possible results has always shone through and proved her head and shoulders above the competition.’’

    - Hazel Mallinson-Nesmith, Artistic Director | Black Hat Theatrical

  • “Having known and worked with Sam over a 12 year period, I wouldn't hesitate to recommend her to any of my colleagues and clients. She has always been dedicated to her role, delivering results for her clients and important to me, dedicated to delivering the very best customer service at all times. She has a wealth of knowledge and experience when it comes to project management, staff management and using the necessary tools to achieve the objective in hand. She is highly motivated, strategic, work logically and delivers targets. Not only a great and professional businesswoman, Sam is also a lovely person who I have always enjoyed working with and was a pleasure to do business with.”

    - Kate Hutton, Owner | Hutton Faux Flowers


SERVICES

Consultation

Resetting the Foundations

Ideal for businesses facing roadblocks and needing fresh insights. This package provides a comprehensive review and actionable ideas for you to implement independently.

    • Complimentary Introduction meeting.

    • Hybrid strategy planning sessions over 4 weeks.

    • Follow-up emails and calls whilst building the plan.

    • Hybrid presentation to discuss and agree the action plan.  

    • 4-week review of your progress.

  • £1,000 One off payment

BD & Marketing Strategy

‘Taking It to the Next Level’

Description: Acting as your Business Development Consultant, designed for businesses launching new businesses, products or venues seeking sales growth. This package provides a comprehensive sales and marketing plan with ongoing support.

  • •Included outputs:

    •Build a strategy with activity and achievable targets.

    •Calendar of activities for the following 12 month period.

    •Weekly progress report session.

    •Lead generation and new ideas.

    •Included support:

    •Team review and training to enhance current skill set and identify new roles and responsibilities.

    •Email and phone support.

    •Regular progress reports.

  • Price: £2,000 per month

    Includes: Minimum of 3 months partnership, a hybrid mix of onsite allocated time and remote working.

In-House

Sales and Marketing Strategy Days

Transform your teams performance with up to 10 people per session, we will start to make head way on achieving your objectives already set out in your inhouse strategy.

  • Discovery Session

    • In-depth analysis of current sales and marketing activities.

    • Review of performance metrics, customer feedback, and market positioning.

    • Identify strengths, weaknesses, opportunities, and threats (SWOT analysis).

    Strategy Development

    • Set clear, measurable objectives aligned with business goals.

    • Creation of a detailed sales and marketing strategy, including target audience identification and key messaging.

    • Develop a marketing plan in line with our strategy.

    Action Plan

    • Develop a step-by-step implementation plan with timelines and responsibilities.

    • Identify necessary resources, tools, and technologies.

    • Create a marketing calendar with key activities and milestones.

    Team Workshop

    • Interactive session with your team to align them with the new strategy.

    • Training on new processes, tools, and techniques.

    • Role-playing and scenario planning to prepare for various sales and marketing challenges.

    Performance Metrics and Monitoring

    • Establish key performance indicators (KPIs) to measure success.

    • Develop a reporting framework to track progress.

    • Setting up regular review sessions to adjust strategies as needed.

    Follow-Up Support

    • Post-strategy day support to assist with initial implementation.

    • Access to additional resources and templates.

    • Scheduled follow-up meetings to review any early results and make necessary adjustment

  • Individual sessions are £750 each or £3,000 for all 6 sessions above.

Power Hours

Mentoring to Elevate Your Team

If your looking for fresh ideas, an external prospective, walking the venue or organisation for pain points.

Whether you’re a new or existing business, we are here to give you the experience and tools to lead and grow your team and business.

  • Unlock the full potential of your Sales & Marketing or Events team, led by Sam, a passionate advocate for professional and personal development.

    Unlike traditional training sessions, Sam's approach is hands-on and personalised. She immerses herself in your team's environment, taking them for coffee, walks around the venue / organisation to understand their pain points intimately. This personal touch enables her to make practical and effective suggestions that drive real results.

    Sam deeply cares about your team's success, and her approach is celebrated for its authenticity and impact.

    Transform your performance and empower your Sales, Marketing and Event Managers to lead strategically, enhancing revenue streams and guest experiences.

    We are not telling you what to do, we inspire and empower you, share and use best practice.

  • Remote Or Onsite Power Hours To Keep Motivation High - £95 Per hour.

  • “Sam is an incredible Leader, Manager and Marketeer. Sam was my Manager at Southampton Football Club, and helped me get to where I am today. Sam's incredible devotion to Sales, Events and Marketing is reflected in the fact that she helped Southampton FC achieve multiple awards at the Stadium Experience Awards, including numerous Shining Star Nominations for the staff members she helped grow in the industry. Sam’s passion for Sales and Marketing is infectious, and within a year I had learned so much from her. Under Sam’s leadership, I have grown professionally and have gained skills and knowledge that I will carry with me through life. Watching Sam manage large scale Events and consistently exceed client’s expectations has set an incredible example for myself and my team mates. Her enthusiasm, knowledge and passion for her career is second to none and I would highly recommend Heard About Sam.”

    - Daniel Parker - Sales and Events Team

  • “It is all about the WHY and this amazing person understands not just business but people & team dynamics too. Society needs good employment opportunities and they come from stable, growing, scaling, businesses and Sam really gets that.”

    - Stephen Dimon - Owner of 1st Group Limited

  • “I am incredibly grateful for the opportunity to have learned from you during your time at Shaping. Your leadership, vision, and dedication have been truly inspiring. The impact you have made through the work that we do is undeniable. I have learned so much from your collaborative and team-building spirit, Strategic thinking, and unwavering commitment to the City. While it is hard to imagine Shaping Portsmouth without you, you'll be a fantastic addition to any team or organisation. Your passion, expertise, and infectious enthusiasm are truly remarkable. Thank you again for everything, and I wish you all the very best in your new endeavours. I'm excited to see what amazing things you accomplish next!”

    - Omojowo Marian Oshodi Glover - Digital Marketing | Project Management professional with an MSc in Digital Business Management