Heineken

Brief

Manage the Heineken Lounge during the 2012 Olympics.

Objective

To support Heineken’s events team in managing the official Heineken Lounge during the 2012 Olympics, providing a premier hub for staff, VIP guests, and athletes.

Strategy and Implementation

  • Event Coordination: Collaborated with the Heineken family and their events team to manage the daily operations of the lounge.

  • Guest Experience: Ensured a high-quality experience for all guests, including staff, VIPs, and athletes.

  • Logistics Management: Oversaw logistics to maintain smooth operations, from catering to event scheduling.

  • VIP and Athlete Engagement: Facilitated interactions and events for VIP guests and athletes, enhancing their Olympic experience.

Results

  • Successful Operations: Efficiently managed the Heineken Lounge throughout the Olympic period.

  • High Guest Satisfaction: Delivered an exceptional experience for staff, VIPs, and athletes, making the lounge a popular and well-regarded venue.

  • Enhanced Brand Presence: Strengthened Heineken’s brand presence during the Olympics through high-profile events and guest interactions.

Timescale

3 months from June – August 2012.

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