Creative Clique - HAS - Heard About Sam. We offer expertise in sales, marketing, and event management to deliver end to end exceptional results on a consultancy basis. Sam McGrath. Hampshire, Portsmouth.

Brief

Growing their Clique Club membership and ensuring long-term revenue growth.

Objective

To help grow the Clique Club membership by implementing new sales and marketing initiatives aimed at attracting new face to face meetings and enquiries, while also focusing on upselling to existing Clique Club members. The goal is to ensure long-term monthly revenue growth, making this service sustainable by 2025.

Strategy and Implementation

1. Market Research and Analysis

Target Audience Identification: Conducted a comprehensive analysis to identify potential new members and understand their needs and preferences.
Competitor Analysis: Assessed competitor offerings to identify unique selling points for the Clique Club.

2. Sales and Marketing Initiatives

New Member Acquisition Campaigns: Launched targeted marketing campaigns across digital and traditional platforms to attract new meetings and enquiries.
Enhanced Online Presence: Revamped the website and social media channels to highlight the benefits of Clique Club membership, including success stories and member testimonials.
Partnerships and Collaborations: Established partnerships with relevant businesses and influencers to expand reach and attract new members.

3. Upselling Strategies for Existing Members

Exclusive Events and Offers: Organised exclusive events and provided special offers to existing members to increase engagement and spending.
Personalised Communication: Implemented personalised communication strategies to offer tailored upsell opportunities based on member preferences and past behaviour.
Loyalty Programs: Introduced loyalty programs to reward long-term members and encourage repeat business.

4. Performance Monitoring

Regular Analysis and Reporting: Set up a system for regular tracking and analysis of membership growth and revenue data.
Feedback Loop: Established a feedback loop with members to continuously improve offerings and address any concerns promptly.

Results

Membership Growth: Achieved a significant increase in new club members, whilst increasing their current members packages, reaching the agreed exceeded monthly target.
Adhoc Revenue: Picking up adhoc enquiries and jobs and ambitiously pushing out to pitch for local tender opportunities, contributing to a substantial portion of the growth.
Sustainability Goal: On track to make Clique Club a sustainable revenue stream by 2025, with ongoing efforts to maintain and enhance growth.

Timescale

6-month project from February – August 2024.

Testimonials

“The positive impact Heard About Sam (HAS) has made on our business and within our team is exceptional. From the start of our partnership, it was evident that we were part of a winning team, as Sam clearly understood our ambition to grow. She set about implementing comprehensive systems that not only aligned with our goals but also accelerated our growth faster than anticipated.
Sam's strategic insight was particularly valuable in expanding our Clique Club. By establishing a dedicated business development and outreach process, she helped us capitalise on new opportunities. Her approach invigorated our team, encouraging members to think 'big' and work towards focused goals.
With the HAS method, Sam provided a clear strategy and identified target areas for growth. This method proved instrumental in keeping both our marketing manager and the entire team accountable on a weekly basis. The culture of our team evolved to embrace a can-do attitude, continually trying new initiatives while respecting each individual's role within the team.
Overall, Sam's contributions have been transformative, driving both new and existing sales opportunities and fostering a dynamic, growth-oriented environment.”

— Jo Alexander - Managing Director of Creative Clique

Creative Clique