Sandals - HAS - Heard About Sam. We offer expertise in sales, marketing, and event management to deliver end to end exceptional results on a consultancy basis. Sam McGrath. Hampshire, Portsmouth.

Brief

Boosting Corporate Events & Retreats across my network.

Objective

To help Sandals Resorts grow their corporate events and retreats packages by introducing new clients via my network, attracting mostly corporate clients, health and wellbeing and sporting professionals, and enhancing their event experiences, ensuring sustainable sales revenue growth through 2025.

Strategy and Implementation

1. Market Research and Analysis

Target Audience Identification: Identify key corporate clients and their needs.
Competitor Analysis: Assessed competitors to highlight Sandals Resorts' unique advantages.

2. Sales and Marketing Initiatives

Corporate Event Campaigns: Launched targeted campaigns to position Sandals Resorts as premier venues for corporate events & retreats.

3. Event Experience Enhancement

Custom Packages: Developed tailored packages for different corporate events (conferences, retreats, meetings).
Exclusive Offers: Provided special deals and amenities for corporate clients.
Personalised Service: Offered personalised planning and on-site coordination to ensure seamless events.

Results

Increased Bookings: Rise in corporate event enquiries and bookings.
Revenue Growth: Consistent monthly revenue growth from corporate events.
Sustainability Goal: On track to achieve sustainable revenue from corporate events by 2025.

Timescale

March 2024 and ongoing.

Testimonials

“Samantha McGrath is a true professional and I wouldn't hesitate to partner with her. We are delighted at Sandals to be supporting Sam with her new business enquiries to create memories to last a lifetime!”

— Paul Tidy, Senior Manager Groups & MICE - Sandals Resorts and Corporate Events

Sandals Resorts & Corporate Events